Project Ethos In Los Angeles ’13

Rushing out of work it’s 7 PM, I get changed, apply make up, grab my co-worker and off we went to the official Project Ethos bash in Hollywood. Traffic was a mess; naturally. Lucky enough we were on the buyer guest list and gained easy access to one of the most anticipating nights of Los Angeles Fashion Week. We walk in the music is loud and fashionistas are strutting their stuff around the lobby with drinks in hand. Non stop whispers about the fashion shows and friendly outfit detail exchanges were interesting to overhear. I wore a black Marciano jumpsuit with YSL black pumps and a statement necklace I scooped up from TJ Maxx. My co-worker wore a lace Diane Von Furstenberg LBD number with a golden zipper panel in the back. We talked, we laughed, and we enjoyed all the LA based designers showing their latest collections. Deandri, Hale Bob, Pas Pour Toi, and K. Dorsey were amongst the designers whose runways were fun to watch. The gig was sponsored by Scion with a sold out venue and guest models from America’s Next Top Model and Shahs of Sunset. Nightlife marketing platform French Tuesdays were there to add a dose of sophistication with their exclusive members who also attended the party. Till next year LAFW.

project-ethos-full-web-flier

IMG_0449IMG_0157IMG_0455IMG_0469dankesol

Flock Flock Flock by Jennifer Henry

LA Fashion Week has been in full swing highlighting up and coming local designers. With fashion shows in downtown LA and pool parties in Hollywood, the scene is packed with creative flow.Talking about creative flow, alternative material couture designer Jennifer Henry does not shy away from being noticed.

Last night, fashionistas kicked off the official “LA Fashion Weekend” held at the Sunset Gower Studios with Henry’s designs being the main focus. “I work only with alternative materials. It’s fun and allows me to be free with my designs,” she says. What stands behind the quirky name Flock Flock Flock? I am sure you are wondering just as much as I was. Well, for Jennifer, her brand name could mean more than just one thing. “The word flock is so unique. It has many different uses in the english language. It could refer to a group that stay together or in design terms, flock wallpaper. Not to mention the fact that it really stays in your head after the third time,” she laughs. Designing with paper, cellophane, and other fabulous materials makes Flock Flock Flock stand out from the crowd.

Nobu Hotel in Caeser’s Palace Las Vegas asked Henry to create 5 characters that embody the Nobu lifestyle to be showcased at the opening party for “LA Fashion Weekend.” One of the characters she created resembled a wave made out of clear cellophane. Her style is edgy, avant garde, and whimsical.

Check her out: FlockFlockFlock