Fashion’s Night Out celebrates four years of being the biggest worldwide shopping event. Called the “shopoholiday” by Vogue, every year, celebrities, fashionistas, models, and designers alike join forces with brands, stores, and cities to boost consumerism in a fashionable way. Last year more than 18 countries participated and 4,500 events were held in the Unites States alone.
In 2011, Yerevan Magazine was all across Los Angeles covering hotspots from Hollywood to Rodeo Drive with celebrity interviews, red carpet outings, and exclusive VIP parties. We couldn’t get enough last year so our first stop was Melrose Place known for its hit show called “Melrose Place” – no pun intended. Exclusive boutiques like Marc Jacobs and Christian Louboutin had free tarot card readings and a special fashion illustrator who was sketching guests’ outfits as a keepsake.
Trendy Robertson Boulevard was busy with events at almost every store. Drinks served by mixologists, beauty makeovers, discounts on merchandise, and special performances by bands and DJ’s kept the small street entertaining as the shopping mania continued. The main FNO kickoff took place at the Beverly Center with a full red carpet and an opening ceremony address by Mayor Antonio Villariagosa on video. West Coast Vogue Editor Lisa Love hosted the event with actress Lucy Hale from the show Pretty Little Liars.
One of the biggest soirees in Los Angeles took place in Beverly Hills on Rodeo Drive. Although there was no circus theme like last year, boutiques were open late with celebrity make up artists giving tutorials and designer fashion shows. Prada and Miu Miu donated a cut of their proceeds to P.S. Arts foundation while Chanel showcased their exclusive make up collection.
The celebrations did not stop in Los Angeles. The Orange County fashion community kept the shopping vibes going with Jillian Barberie hosting at Fashion Island in Newport Beach and top American designer David Meister putting on a fashion show featuring his fall designs. Once featured in Yerevan Magazine, designer Angela Avanesyan joined David Meister at Neiman Marcus within the Fashion Island mall demonstrating the art of draping a mannequin which would be used for the red carpet.
“Its an honor to be apart of FNO for the second time at such an amazing location like Neiman Marcus. To be creating a gown in the midst of a store surrounded by Valentino, Chanel and Dior gowns was such a huge inspiration in itself,” says Angela.
Avanesyan’s designs have been seen on the Oscar stages and on an array of television shows. A conscious designer, she says “I believe Fashion’s Night Out is not only a night fashionista’s can enjoy and benefit from but I also think its a great way to boost our economy and get the community to be excited about shopping again. The fashion industry is a multi-billion dollar industry that hosts so many jobs especially here in Los Angeles.”
Always hosting the funniest parties, the night came to an end at The Standard in Hollywood as they sponsored the official Fashion’s Night Out afterparty.
It was a great night to shop, support the economy, and meet new people. Every year promises to be bigger and better than the year before; we will be the judge of that.
Photo Credit: Yerevan Magazine