When Benefit products first came out, they were only sold at Macy’s. A marketing gimmick they frequently used was that they were owned by Louis Vuitton. Hey, it worked for me– I bought their mascara. Since then, I use a lot of their products. My personal favorite is their eye brightener. This little magic stick works perfectly to give your eyes a fresh look. They cover dark circles and make you look awake! For $22.oo, this product is an essential.