Bloomingdales opens up first outlet stores on the East Coast.

“An outlet store can be stylish” says Jack Hruska, the vice president of creative servies at Bloomingdales. White and Black checkered floors, much like the full-line stores, but in vinyl rather than marble. One has opened in Woodbridge, VA., and the other in Paramus, N.J.! If these stores are successful, Bloomies plans on opening 4 to 5 a year.

The concept is simple, Cleaner and smaller stores with organized sections for easy shopping! So these outlets will NOT look like a bomb exploded! The outlets carry brands such as Ugg,Ferragamo,Jimmy Choo, Gucci, J brand, and Cole Haan to name a few. I am hopeful that this concept will follow to Los Angeles!

WWD newspaper


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